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In the fourth quarter of 2012, revenue in the marketplace division -- the e-commerce segment of the company -- grew 16% compared with the same quarter the prior year.
In addition, we considered the market share for Internet search engines and social media, also provided by com Score.10. Between December 2011 and December 2012, mobile engagement based on unique visitors grew 59%, more than any other of the top 25 Web properties, except for Pandora Media (P).
ESPNBased on unique visitors, ESPN is the 23rd largest U. ESPN currently offers 13 different mobile applications, including Sports Center Feed, to get up-to-the-minute "news, scores, video and audio," along with the company's Fantasy Football and Fantasy Baseball apps.
The company has been working to get more people to use its service on tablet devices.
CEO John Donahoe has publicly said that people are more likely to purchase items on a smartphone or tablet than on a PC.
According to com Score, an Internet analytics company, Americans spend most of their time online on Facebook -- 10.8% in December 2012. Many of the top online sites have managed to significantly increase the time spent on their sites in the past year due to the rise in mobile devices, such as tablets and smartphones.
That month, Americans spent another 10% of their Internet time on Google properties, including Google search and You Tube. The top 25 digital media properties in December 2012 increased their reach through mobile channels by 29% compared to December 2011. ESPN expanded its digital reach by 56% compared to 2011, more than any of the 25 largest online properties except for Pandora.
Notably, the site has become popular for fashion and humor blogging.
EBay (EBAY) has benefited from the large growth in online retailing.
To compensate for some of the loss, along with generally trying to boost engagement on all platforms, there has been an increased emphasis on video content at many of these properties, which commands much higher advertising rates. and AOL have made significant investments in video content through Yahoo!
Finance's live programming and The Huffington Post's Huff Post Live.
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