relationships changed from dating to serious - Dating preference
The color is there to make the big trends easy to see. Ok Cupid users are certainly no more open-minded than they used to be. Here are the numbers for 2009 till now — view each graph below to move through time.
These numbers reflect different people year-to-year. Together the charts fold in data from some 25 million accounts.
This distribution of compatibility across the astrological spectrum should probably both tell you about how little astrological signs actually matter and also serve as a useful control group for looking at how Ok Cupid users deal with race.
Using the signs of the Zodiac as an example, Rudder found that every single Zodiac sign matches every other Zodiac sign at exactly the same 60 percent compatibility rate—save for a one point drop for inter-Aquarius pairings.
The rate at which members of each Zodiac group respond to messages from other Zodiac signs is basically identical for every possible match.
The night Obama was first elected was a moment of catharsis. All the dating data I’ve seen fits Ok Cupid’s pattern: black people and Asian men get short shrift.
It really felt like something had changed about the way America perceived and thought about race, and for at least that brief moment, the nation appeared united. For example, below are the numbers from Date Hookup, a site that we acquired a few years ago (but that still operates independently.) Date Hookup has a distinct userbase, a distinct user acquisition model, a distinct interface, yet their data reflects the same basic biases: While Ok Cupid is large enough that its demographics reflect the general Internet-using public, Date Hookup is a niche site particularly popular with Latinos and blacks (those groups comprise 13% and 20% of the site, respectively.) Other sites in our portfolio, with still different demographics and business models, show the same attraction patterns.
According to Christian Rudder, the Harvard-educated data whiz who founded Ok Cupid, that’s not actually how it works. In a 2009 post on the dating site’s Ok Trends dating research blog, Rudder noted that there’s very little variation in how people of different races match up with each other based on the site’s algorithm, which analyzes their interests and spits out a score showing their compatibility.
There is a tight correlation between how well two people match each other and how likely they are to message each other back and forth—the best sign the site’s operators have that a relationship is blossoming.So, for example, in the bottom-right corner of the lower table, you see that white women think white men are 17% more attractive than the average guy.Move one square to the left, and you see that they think Latinos are 1% above average, and so on.There’s a good chance, however, the growing prevalence of online dating may actually be having the effect of breaking down racial barriers instead of erecting new ones.People of the same race are inevitably going to have at least some shared experiences, simply because, in many ways, they are treated the same by the culture at large. So it would make sense that, outside of physical characteristics like skin color and eye shape, Asian people would have significantly more in common with Asian people, and black people would be more compatible with black people, and so on.We’re in the midst of a cultural sea change to one of the most central institutions in the life of the nation.Tags: Adult Dating, affair dating, sex dating