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If you can find a way to show that you have innovative ideas and marketing strategies, you're a step ahead.And in today's business landscape, those innovative ideas must include a social media strategy (yes, Facebook, Twitter and more)."I love the word personality when it comes to finding your personality in the social space," says Brendan Gallagher, the VP/Group Creative Director for Emerging Technologies at Digitas.
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"If you grow as a company, you'll need it then in what is called the business plan event.
But it's much less formal then it was in years past, and more pragmatic.
Additionally, the tools and cost-benefit involved in building and marketing an online business have become increasingly easier, cheaper and faster than ever.
But in an era where technology is always a part of our lives, you need to make your business idea, model and planning stand out if you want to succeed in the long run."People have completely shifted the way that they relate to their technology," says Jon Burg, a senior social engineer who works with Fortune 100 companies on emerging technologies at Digitas.
Do each part of the business plan when you need it, and don't worry about such formality up front."While Berry is not suggesting you scrap the idea of a business plan altogether, he is saying that online entrepreneurs need to focus on the innovation and planning of the business first, getting their idea up and running and then being observant and open to changes.
While the content of the business plan changes based on your specific business situation, what needs to be included in your plan doesn't.
What are you selling, where does it fit within the market, and what is its price in comparison?
If you're not a transactional site, you'll still want to define how you plan to make money, whether that's via advertising, traffic and visitors, etc.
There are immediate ways to measure your business success that are very practical and very inexpensive, which makes them considerably easier to obtain.
"Online sentiment and what customers are saying is certainly important," says Burg, "but it doesn't tell you whether people are purchasing your goods.
The barriers to starting an online business are lower than ever, and that includes the writing of the traditional business plan.Tags: Adult Dating, affair dating, sex dating